Cheerio Lounge in the Placer Hotel

46°35'14.71"N 112° 2'20.62"W

1940's View


The Cheerio, "Montana's Finest Cocktail Lounge", opened on Nov. 25 1940. The façade of the lounge was faced with fluted black ceramic veneer, and trimmed in solid bronze. Inside, the top of the bar was a 33-foot-long piece of bleached Honduras mahogany. The front of the bar was trimmed with garnet-colored mohair and sandalwood. Above the bar was a canopy with a blue mirror ceiling. The spring-cushioned seats and the booth walls were upholstered in ash rose mohair. We can see how cool the sign was.