Cheerio Lounge in the Placer Hotel

46°35'14.71"N 112° 2'20.62"W


Cheerio sign, 25 N. Main St. in the Placer Hotel, Nov. 24, 1940. Photo by Leslie Jorud, courtesy of the Montana Historical Society's Montana Memory Project. MHS Lot 037 CB B08 F05 E1.3

The Cheerio, "Montana's Finest Cocktail Lounge", opened on Nov. 25 1940. The façade of the lounge was faced with fluted black ceramic veneer, and trimmed in solid bronze. Inside, the top of the bar was a 33-foot-long piece of bleached Honduras mahogany. The front of the bar was trimmed with garnet-colored mohair and sandalwood. Above the bar was a canopy with a blue mirror ceiling. The spring-cushioned seats and the booth walls were upholstered in ash rose mohair. We can see how cool the sign was. The Cheerio closed in 1975.



Cheeri0 Interior, Nov. 26 1940


CLICK ON IMAGE TO OPEN A BIG VERSION IN A NEW WINDOW

Photo by Leslie Jorud, courtesy of the Montana Historical Society's Montana Memory Project. MHS Lot 037 CB B08 F05 E1.5




CLICK ON IMAGE TO OPEN A BIG VERSION IN A NEW WINDOW

Photo by Leslie Jorud, courtesy of the Montana Historical Society's Montana Memory Project. MHS Lot 037 CB B08 F05 E1.7

 



CLICK ON IMAGE TO OPEN A BIG VERSION IN A NEW WINDOW

Photo by Leslie Jorud, courtesy of the Montana Historical Society's Montana Memory Project. MHS Lot037 CB B08 F05 E1.6
 



Cheerio Sign, late 1940s


Courtesy of Tom Mulvaney



Go back to RESTAURANTS & BARS