Holiday Motel and Jorgenson's Holiday Inn
1714 11th Avenue


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The Holiday Motel was opened in 1954 by Eugene Billerbeck. It was the first two-story motel in Helena (three stories, counting the basement parking area). Bennett Logan of Helena was general contractor. Several additions were added to the motel over the years. The original coral-colored buildings of the Holiday Motel are gone, but the enterprise lives on as a Best Western Hotel.

 

On the map...

 

An Early Postcard View of the Holiday Motel



It Had a Cool Sign

The attractive sign beside 11th Avenue had rows of chasing lights on the yellow arc, which would run up, over and down into the "Holiday", ending in a colorful neon splash. It was made by Bradley Signs.



COURTESY OF TOM MULVANEYCLICK ON IMAGE FOR A BIG VIEW IN A NEW WINDOW


Holiday Motel Originally Painted to Match a '54 Ford Skyliner

From Ford Times, August 1955


COLLECTION OF KENNON BAIRD

 

Original Furnishings of Tropical Design
Heywood-Wakefield "Ashcraft"

The Holiday Motel was originally furnished in Heywood-Wakefield's faux-rattan "Ashcraft" design.

 

Interior Room View


KENNON BAIRD COLLECTION • CLICK ON IMAGE TO ENLRAGE IN A NEW WINDOW

 

Circa 1960 Aerial View
Includes the 1958 Jorgenson's Restaurant


COURTESY OF TOM MULVANEYCLICK ON IMAGE FOR A BIG VIEW IN A NEW WINDOW

 


1961 Ad



 

Jorgenson's Holday Inn Restaurant

Jorgenson's Holiday Inn Restaurant opened in 1958. In 1964, an addition was built on the south side, where the planters are in this postcard view, for the Viking Room lounge. The restaurant is still in business (as of 2024) as Family Roots Restaurant & Catering.



Jorgenson's Holday Inn Restaurant, ca. 1958


THE WES & CAROL SYNNESS COLLECTION



Short-lived Purchase by Sentry Motel Group, 1962

In 1962, the Holday Motel was purchased from Gene Billerbeck by the Sentry Motel Group, and plans were made for an expansion. A new addition was built, but there were financial and legal problems. In December of 1963, Gene Billerbeck and several others bought back the motel.

The original buildings of the Holiday Motel are gone, but the enterprise lives on as a Ramada by Wyndham.


Jorgenson's Restaurant and Viking Lounge, 1980s


THE WES & CAROL SYNNESS COLLECTION

 

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